In this book Design Matters, the author starts off by saying that before you learn to do any designing for projection, the very first step is to change how you think. If all we're doing is projecting lyrics and pretty backgrounds then using visual technology is a waste of money, there are many less expensive ways to do that. WOW that was harsh.
Our culture isn't just visual in terms of wanting pretty pictures. This new medium has changed how we think and process. Our culture thinks and communicates in metaphor. Take commercials: for decades the Polar Bear has been used by Coke. Is it just cute? NO, the Polar Bear is a metaphor for COLD which makes us think refreshing. Or take Music: Firecracker (about a woman), The Race is On (about heartbreak), I left something turned on at home (about a woman not a stove). I like country music but this is the case in all genres.
We need to learn to think in metaphor. My husband is really good at this. He can come up with a metaphor for just about anything. Sometimes his are too complicated, but still that's how he thinks.
This book said that a good metaphor can be connected in one simple sentence. Anyway, just really thought this was an interesting idea to dwell on. Do we use metaphor in our our church? Do you use it in yours?
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